Google Vehicle Ads for UK Car Dealers

Put your stock at the top of Google with price, image and key specs shown to buyers. We set up, manage and optimise your Vehicle Ads end-to-end so you can turn searches into sales

Google Vehicle Ads are dynamic product listings for cars that show across Google surfaces, including Search and the Shopping tab. They pull data from your inventory feed to display the exact vehicles you have in stock, with image, price and key details.

For franchised groups and independent dealers alike, Vehicle Ads reach high-intent shoppers at the moment they are comparing models and prices. Each click goes straight to your vehicle detail page or to a lead action, shortening the path from discovery to enquiry.

If you are an FCA-registered dealer and use a finance integration within our Dealer Management System — such as Codeweavers, Haswent Calcs, or iVendi — We can surface live, compliant finance pricing in your Google Vehicle Ads alongside the cash price. This brings real monthly affordability into the ad unit, improving relevance, click-through rate and lead quality from in-market buyers.

Frequently Asked Questions about Google Vehicle Ads

What budget do I need for Google Vehicle Ads?

Most dealers start from £10-£20 per day. Budgets are scaled based on stock volume, demand, and cost-per-lead targets.

Do I need a Merchant Center account?

Yes. We set up the Merchant Center account for you, including domain verification, feed connections, and policy alignment.

Are used vehicles supported?

Yes. Used, nearly-new, and new vehicles are supported when required attributes are provided in the feed.

How are leads tracked?

We measure impressions, clicks, CTR, cost, conversions, cost per lead, and conversion rate, with reporting at vehicle and location levels. Where available, we also analyze engagement with finance-enhanced ads.

How quickly can we go live?

Typically within 2-3 weeks, depending on feed readiness and Google policy checks.

Where does finance pricing appear within the ad unit?

Where supported, finance pricing can be shown alongside the cash price in the Vehicle Ad. This includes monthly payment, term, deposit, representative APR, and total amount payable. Exact placement may vary by device and market.

Which finance products are supported?

All finance products are supported, with pricing sourced directly from your DMS finance integration.

What finance information can be shown?

Monthly payment, term, deposit, and representative APR can be shown, when available and eligible under policy and FCA requirements.